Richard Kelemen – Home
PROJECTS         ABOUT        CONTACT
On the Genealogy of Morality
GRAPHIC DESIGN, CONCEPT ART

Designer | Concept Artist

A landmark edition of Nietzsche’s work, blending rigorous philosophy with striking Rorschach-inspired visuals to invite deeper reflection.

This book stands as Nietzsche’s most debated, most profound, and undeniably his most lasting work.  At its most essential, it is a critical history of the human being “cultivated” by Judeo-Christian culture. Centered on the ascetic ideal, it scrutinizes how a constant state of bad conscience and emotional intensity is maintained, exploring how power is wielded over the herd—how one becomes its shepherd—and what techniques, and strategies underpin this counter-selective management of life’s energies.

In addition, this edition is enriched by digitally inverted, Rorschach-like forms—visual elements that resonate with Nietzsche’s focus on the subjective nature of interpretation. Just as Hermann Rorschach’s inkblot tests lay bare the complexities of human perception, these illustrations serve as metaphors for the changing nature of moral, reminding us that morality embodies not constancy, but the diversity of perspectives.

By intertwining Nietzsche’s critical examination of morality with the visual language of Rorschach, this edition invites readers to engage with the text on a deeper level: not merely to search for the roots of morality, but to discover how our own experiences and viewpoints shape the meanings we draw from.






Behind the scenes








KELEMEN.MOTION@GMAIL.COM
BUDAPEST, HUNGARY         NEW YORK, NY, USA.